Branding Projects

Monster Energy x 24 Hours of Lemons - POP Display
This is a point-of-purchase or POP display I did in my third year of college. This project aimed to take an existing brand and create an interesting display to be used in a retail environment. I landed on Monster Energy but then saw that tons of people make Monster Energy displays daily. I wanted mine to stand out, so I took this opportunity to see how well I could have two companies collaborate. Being that Monster Energy is big into the racing scene, I decided to go that avenue. One company they're not currently partnered with is 24 Hours of Lemons. 24 Hours of Lemons is a race for the everyday person, consisting of $500 cars. I tried to keep the energy of both companies in mind when making the displays and packaging. The packaging and textures were made via Photoshop and the 3D modeling was all done in Lightwave 3D and Blender.
IUP: Residential Revival (Concept) - Coffee Table Book
At the beginning of my third year in college, we had to do a project on creating a coffee table book out of 3D renders we made in a program called "Lightwave 3D." The renders were to be a building of some kind, while the coffee table book could be any subject using the renders. I chose to make mine based on IUP's big project back in the early 2000s; Residential Revival. Discussions on what to do about the old dorms on campus began in 2004, construction commenced in 2006, and in 2010, IUP had 8 new suite-style dorms. I wanted to make a booklet, in IUP's current style, depicting what the future of one of these dorms could look like. I chose Stephenson because of its unique shape, and centralized "Hawk's Nest." After researching the project and rendering a few different views, I'd like to say I'm happy with how the booklet came together. I'd like to imagine these being set in the lobbies of the old dorms for people to see and get excited about what new students would experience. As stated, most of the 3D models were made in Lightwave 3D but I did use a bit of Blender too. Everything else was in either Photoshop or Illustrator.
Ouverture: Memories Restored - Branding Project
This is a branding project I did in my second year of college. The goal of the project was to make a brand from scratch following the golden circle. If you don't know, the golden circle is the concept of starting with the "Why" before the "How" and the "What." The company's name is "Ouverture" and their "why" is that old-school film cameras are a part of history and should be preserved, just like how your memories should be preserved. For this, we had to make a catalog and three posters. To the left is the catalog, and to the right are the three posters.  The posters were made in Photoshop and the catalog was made using InDesign.
Conemaugh Valley SD Website
Here is the website that I did in my sophomore year of high school. Here I have a video demonstrating how it looked. It was created using Wix though I did use some HTML on the main page. I took the lead on the design portion of the website and the web design team that year took care of information and anything that had to legally be on it. The school currently still uses the main design, but the current web design team manages it so stuff is always getting added and removed, thus why I haven't linked it here. However, I did recreate the site if you would like to try it out by pressing the button below!

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